The New face of H&M unveiled

There’s been a lot of excitement in the ‘Bey Hive’  lately as the singer just signed on to be the newest face of H&M; something that’s been buzzed about since she was snapped on a shoot back in January. The photos, shot in the Bahamas, show the star looking especially sultry, wearing flowers in her hair and cute, summery clothes.

True to her Type A personality, the star had a hand in designing the looks in the summer collection scheduled to hit stores in May, including a body-con dress, high-slit maxi, sleeveless top and swimwear. Her new track“Standing On the Sun” will be heard in the ads, which “felt more like making a video than a commercial,” Beyoncé said in a statement.

The already enormous affordable-fashion empire, H&M,  has been raising its profile even further recently, from shooting Guy Ritchie-directed ads to making appearances at the Oscars, and it’s quite expected that the collaboration with Beyoncé is only going to make 2013 even bigger for the empire.