Kutcher's latest savvy attempt to get audiences pumped about a biopic that one critic likened to a television movie is a split-screen photo that seamlessly matches half of his face with half of the face of the late Steve Jobs. Kutcher posted the photo on Twitter in tandem with the premiere of the film and thanked Sundance for supporting it. Now, a few days later, it's making the rounds online.
The photo melds Kutcher in full makeup as a late-era Jobs with a pic of the actual, famed Apple entrepreneur in one of his most iconic poses.
(AP Photo/Simon & Schuster)The photo of Jobs is from the cover of Walter Isaacson's biography which was written with the blessing -- and unprecedented cooperation -- from the late tech visionary before he died in 2011. It is an Albert Watson portrait that was taken for Fortune in 2006 and is said to be Jobs' favorite portrait shot of himself of all time. Isaacson and Jobs -- in true Jobs fashion -- endured a painstaking, lengthy back-and-forth over what photo would make the cover. Finally, Jobs chose the seemingly obvious -- his favorite photo.
From the glasses to the hairline to the facial expression, Kutcher nails the look. Sure, his makeup, and likely a little Photoshop, helped with the effect, but it's an undeniably uncanny match up -- one that has the Twitter verse buzzing and Mashable has called "spookily accurate." And here we were wary at first of Kutcher's physical likeness.
Well played, Ashton.
"jOBS" opens in theaters April 19.